According to research on loss aversion, FUD (fear, uncertainty, and doubt) is more powerful than FOMO (the fear of missing out), but technology executives and their organizations liberally use both to hype the goods and services they’re promoting. Trying to work your way through everyone’s claims and counterclaims? Here’s what to do. Read all the…
There was a time when technology hype was only instigated by marketing departments at vendor companies. Today it shapes up already in scientific journals.
If you’ve ever tried to figure out what, and how much, your firm can sell over the next quarter or year, then you’ve dealt with the concept of Serviceable Obtainable Markets (SOM). But you may not have seen how directly it translates to your firm’s competitive enablement and positioning. This post briefly examines key aspects…
As explained in my previous post, market sizing doesn’t just tell us how much we can sell. It tells us what to make, how much to make, what to invest, who to hire, how to get to market, why customers buy, how to price, what our support needs will be, and more. Failure to adequately…
“New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level then precrisis.” – Washington Post, 24June2021 Launching – or rethinking – a business, especially tech-related in any way? You need to adequately size your market(s) in order to have any chance at success. This…
Google announced some solid improvements last week to its Workplace (previously G Suite, previously Google Apps) product line. You can read what they have announced in the blog post, but I am more interested in how best to make these kinds of announcements. There is a lot of cool stuff in there; I especially like…
While putting together Curmudgeon: How to Succeed as an Industry Analyst, I reached out to ARInsights which provided some data on the top 100 industry analyst firms. Give an analyst data and they want to do something with it. So let’s take a look. Gartner is the largest analyst firm with 1,008 analysts. I would…
