The quality and impact of survey-related analysis and advice ranges from unreasonably great to hopelessly inadequate. Anytime you encounter quantitative claims, be they in sales presentations, advertisements, brochureware, analyst whitepapers, or articles in trade, business, or public press, you have a challenge:
What do you get from Google Ads? I asked Google can or do “predictive analytics improve business performance” and gathered up the ads it returned. From a buyer’s perspective, these results aren’t good. Sellers could do much better as well.
What do you need to know about survey design and execution to make better business decisions? Here is the third note in my framework-defining series[1] exploring the framework that I introduced earlier in Discover unreasonably great research! And exploit it.
In Discover unreasonably great research! And exploit it, I introduced the concept of Unreasonably Great Research, characterized it briefly via a framework, and offered two examples. This note is the first in a framework-defining series exploring the various elements of the unreasonably great research framework. Here, you and I will use the attributes of honesty and transparency…
Most analysts and consulting firms rely on sloppy, biased, junk science to generate numbers to support their findings and recommendations. I’m dissecting published research, looking for reports that guide readers on the uses and value of predictive analytics, studies built on high-quality data, objective analysis, and actionable conclusions. Given the reported high levels of spending…
I’m not writing a prediction this year. I’m no stranger to the predictions cycle that gears up this time of year. For 20 years (paywall) I wrote predictions about fintech and banking technologies and strategies. Like my colleagues, past and present, I’ve had my share of “I was right!” and “I was way off!” moments during…
According to research on loss aversion, FUD (fear, uncertainty, and doubt) is more powerful than FOMO (the fear of missing out), but technology executives and their organizations liberally use both to hype the goods and services they’re promoting. Trying to work your way through everyone’s claims and counterclaims? Here’s what to do. Read all the…
There was a time when technology hype was only instigated by marketing departments at vendor companies. Today it builds up already in scientific journals.
If you’ve ever tried to figure out what, and how much, your firm can sell over the next quarter or year, then you’ve dealt with the concept of Serviceable Obtainable Markets (SOM). But you may not have seen how directly it translates to your firm’s competitive enablement and positioning. This post briefly examines key aspects…
As explained in my previous post, market sizing doesn’t just tell us how much we can sell. It tells us what to make, how much to make, what to invest, who to hire, how to get to market, why customers buy, how to price, what our support needs will be, and more. Failure to adequately…
