How Will Apple, Amazon Google and Microsoft Treat You Pt 3

Part 3 My Future Healthcare

In Part 1 we examined the U.S. healthcare market and need for change.  See, How-Apple-Amazon-Google-and-Microsoft-will-treat-you-1

In Part 2 we examined some key challenges and likely market moves. See,   How-Amazon-Apple-Google-and-Microsoft-will-treat-you-2

In Part 3 we examine how Amazon , AppleGoogle and Microsoft  might transform some areas of the U.S. healthcare market? 

Imagine a future something like this for consumers and enterprises.  

Patients are consumers.  They rely upon non-invasive and cost-effective available technologies. Democratizing healthcare for the consumer. The U.S. healthcare market is DIY-focused. As commercial apps, software tools, wearable devices and web-based services proliferate. Offering lifestyle, pharmaceutical and physical diagnostics, treatments and histories.

By 2025 imagine HIPPA-complaint scenarios to include the following:  

AMAZON: Assisted Living and Home-Based Scenarios: Imagine prime membership to include: 

  • Digital assistants offering virtual administrative, diagnostic, maintenance and treatment alternatives.
    • Communicating with providers or pharmacies. To reference conditions with sensors, tactile inputs or wearable devices.
    • Ordering medications/supplies and scheduling appointments.
    • Offering selected discounts.

APPLE: DIY Apps and Wearable Device Scenarios. Imagine a subscription service to include:

  • Health-focused wearable devices and apps. Using algorithms to detect potential health conditions. For example, cholesterol levels or measuring heart’s activity with noninvasive electrocardiograms (EKG).
    • Developers and others using APIs, Apps and interoperability standards to digitize medical records.
    • Monitoring and relaying conditions in preventive and maintenance modes. 
    • Reducing health care costs by offering lifestyle and wellness challenges.

Google (Alphabet): Enabling enterprises (insurers, pharmaceuticals, providers and researchers) to speed up decision-making. Imagine services to include:

  • Probability-based algorithms, Data Management Models and Cloud-based tools focused on outcomes.   
    • Offering augmented reality tools for refined diagnostics and treatments.
    • Using specialized algorithms to improve disease detection and patient management.  
    • Developing Data Models for pattern-recognition. To improve research and development efforts.
    • Conducting risk assessments to predict and reduce fraud.

Microsoft:  Enabling enterprises (developers, providers and researchers) to focus on development activities. Imagine services to include:

  • DIY services and tools. For application development, business processes, patient management and secure collaboration.
    • Facilitating workflows between partners, providers, patients and researchers.
    • Offering digital assistants for virtual administrative, diagnostic, maintenance and treatment alternatives.   

What Do You Think?

Author Disclosure

I am the author of this article and it expresses my own opinions. I have no vested interest in any of the products, firms or institutions mentioned in this post. Nor does the Analyst Syndicate. This is not a sponsored post.



The views and opinions in this analysis are my own and do not represent positions or opinions of The Analyst Syndicate. Read more on the Disclosure Policy.


  1. […] social groups as in “Veterans Markets”); and the two main unattached technology wild cards, Apple (with Siri) and Microsoft (with Cortana) as potential partners. Smaller firms might also fit well […]

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