The Augmented Reality (AR) menu will transform the customer’s digital experience when ordering foods. AR is an emerging technology that employs 3D imaging to offer a better visual experience to consumers.

I expect AR to become popular in the hospitality industry, enabling them to promote their foods and drinks via 3D images. For example, in the pandemic, F & B stores will be able to use AR to stimulate their customers at home or office to visualize dishes before ordering. AR also helps hospitality businesses to showcase their products to consumers without being physically present.

In a nutshell, AR in hospitality will transform the visual experience of customers, enabling them to visualize dishes; and AR is a digital marketing tool that helps consumers to evaluate, compare and choose dishes.

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