Reading time: 3 minutes 30 seconds Look at data from firms selling goods and services that involve advanced analytics, machine learning, deep neural networks, and other AI technologies. Do you trust all the numbers they use to pique your interest? Don’t. And don’t wake up on the naive side of the bed. Watch out for intentional (or uninformed) injections of sample bias and techniques that confuse and conflate current state numbers with future state intentions. Sample bias There’s so much sample bias around that I’m convinced it’s a technique many analysts and consultants are required to use. Obvious examples? Any studies that limit respondents to those more likely…