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What Market Sizing Really Delivers in Business Value

“New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level then precrisis.” – Washington Post, 24June2021 Launching – or rethinking – a business, especially tech-related in any way? You need to adequately size your market(s) in order to have any chance at success. This…


IBM Battles at the Edge of the Market

A centuries-old military aphorism claims that “all battles occur at the edges where two maps meet.” The implication is that the most critical aspect of combat takes place where details are lacking, and control is limited at best. IBM gets this, and it is the reason behind their critical edge computing announcements at last week’s…