Pie-chart image

Market Sizing Concepts: What is SAM?

Effective market sizing doesn’t just tell us how much we might sell. It tells us how what to make, how much to make, what to invest, who to hire, how to get to market, why customers buy, how to price, what our support needs will be, and more. Failure to adequately size markets leads to…

READ MORE
Pie-chart image

What, Really, is A Total Addressable Market (TAM)?

As explained in my previous post, market sizing doesn’t just tell us how much we can sell. It tells us what to make, how much to make, what to invest, who to hire, how to get to market, why customers buy, how to price, what our support needs will be, and more. Failure to adequately…

READ MORE
Pie-chart image

What Market Sizing Really Delivers in Business Value

“New business applications jumped 24 percent in 2020, the biggest surge in history, and they remain at a much higher level then precrisis.” – Washington Post, 24June2021 Launching – or rethinking – a business, especially tech-related in any way? You need to adequately size your market(s) in order to have any chance at success. This…

READ MORE