6 Tips for Executives To Present A Better Story

“The art of storytelling can be used to drive change”. Richard Branson To be an effective leader of an organization requires good communication and motivation skills. As a leader you must be able to clearly and succinctly explain everything from organizational goals to specific tasks. Sometimes leaders do not tell good stories when presenting. They fail to connect emotionally with their audience due to behavior and/or content. Having presented at–and attended–hundreds of conferences and events, I have learned to determine which presenters are good storytellers and which ones to avoid. I want to hear a good story. How can you avoid becoming one of those avoided? Demosthenes, put…

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